Winview

Packaging software (SaaS)

WinView is a platform where packaging teams design, review and approve together, with full version control. Their brand was strong, but their website didn't reflect it. We designed a website worthy of the brand that conveys the quality of the product and turns interest into a concrete figure: how much each company would save per year.

  • Animation
  • Lead automation
  • UX/UI
  • Web development

THE STARTING POINT

Great brand materials and a website that didn’t do them justice. We see it often: the brand is there, but nobody has managed to bring it to digital.

WHAT WE ACHIEVED

We studied what WinView wanted to convey and how to explain it to the people who manage packaging every day: lost versions, drawn-out approvals and the cost of launching late. The result is a modern website that makes the most of the brand, with micro-animations that keep long, technical content light.

A technical product needs explaining, and that means a lot of content. We organized it as a story that takes visitors from their problem to the solution, and added micro-animations that set the reading pace. That way, a long page stays engaging instead of feeling heavy.

FROM THE CALCULATOR TO THE CRM

Every calculation, a sales opportunity.

We designed and built an ROI calculator that shows each visitor how much they’d save per year with WinView. Behind it, an automation system captures those contacts, starts a communication sequence with each prospect and updates the CRM with no manual work. It’s designed so the sales team can spend their time closing deals, not copying data.

Is your brand not shining on your website either? Tell us what you have and we’ll help you bring it to digital without losing what makes it great.

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