{"id":679,"date":"2026-08-20T10:04:07","date_gmt":"2026-08-20T08:04:07","guid":{"rendered":"https:\/\/www.frescoyfino.com\/proyectos\/28030\/"},"modified":"2026-11-05T10:45:24","modified_gmt":"2026-11-05T09:45:24","slug":"28030","status":"publish","type":"proyecto","link":"https:\/\/www.frescoyfino.com\/en\/projects\/28030\/","title":{"rendered":"28030"},"content":{"rendered":"\n<div class=\"wp-block-fresco-gallery-grid gallery-grid\" style=\"padding-top:0;--gallery-grid-columns:1;--gallery-grid-ratio:1024 \/ 768;--gallery-grid-radius:0\"><div class=\"gallery-grid__wrapper\"><figure class=\"gallery-grid__item\"><img class=\"gallery-grid__media\" src=\"https:\/\/www.frescoyfino.com\/wp-content\/uploads\/2026\/10\/28030-01-latas-1024x768.jpg\" srcset=\"https:\/\/www.frescoyfino.com\/wp-content\/uploads\/2026\/10\/28030-01-latas-1024x768.jpg 1024w, https:\/\/www.frescoyfino.com\/wp-content\/uploads\/2026\/10\/28030-01-latas.jpg 1920w\" sizes=\"auto, (min-width: 768px) min(calc((100vw - 64px) \/ 1), 1530px), 100vw\" width=\"1024\" height=\"768\" alt=\"28030 cans with their illustrated labels, lined up on a cream background\" loading=\"lazy\" decoding=\"async\"\/><\/figure><\/div><\/div>\n\n<div style=\"height:3vh\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-0f020466 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p class=\"has-18-font-size wp-block-paragraph\">THE STARTING POINT<\/p>\n\n\n\n<p class=\"has-32-font-size wp-block-paragraph\" style=\"line-height:1.3\">They had a logo, but no way to stand out in a fridge full of labels all demanding attention at once.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p class=\"has-18-font-size wp-block-paragraph\">WHAT WE ACHIEVED<\/p>\n\n\n\n<p class=\"has-18-font-size wp-block-paragraph\">We defined label standards that work as an identity: a palette of its own pastels, fixed typefaces and a shared graphic line. Collections change, but the rules stay, so each new beer adds recognition instead of starting from scratch. Each collection takes a part of Moratalaz, like its metro stops or its parks, and gives the brand a theme the neighborhood&#8217;s crowd recognizes as its own.<\/p>\n<\/div>\n<\/div>\n\n<div style=\"height:3vh\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n<div class=\"wp-block-fresco-gallery-grid gallery-grid\" style=\"--gallery-grid-columns:2;--gallery-grid-ratio:1500 \/ 1850;--gallery-grid-radius:0\"><div class=\"gallery-grid__wrapper\"><figure class=\"gallery-grid__item\"><video class=\"gallery-grid__media\" src=\"https:\/\/www.frescoyfino.com\/wp-content\/uploads\/2026\/10\/28030-video-tipografia.mp4\" width=\"1500\" height=\"1850\" autoplay=\"\" muted=\"\" loop=\"\" playsinline=\"\" preload=\"metadata\"><\/video><\/figure><figure class=\"gallery-grid__item\"><img class=\"gallery-grid__media\" src=\"https:\/\/www.frescoyfino.com\/wp-content\/uploads\/2026\/10\/28030-04-lupulo-830x1024.jpg\" srcset=\"https:\/\/www.frescoyfino.com\/wp-content\/uploads\/2026\/10\/28030-04-lupulo-830x1024.jpg 830w, https:\/\/www.frescoyfino.com\/wp-content\/uploads\/2026\/10\/28030-04-lupulo.jpg 1500w\" sizes=\"auto, (min-width: 768px) min(calc((100vw - 96px) \/ 2), 749px), 100vw\" width=\"830\" height=\"1024\" alt=\"Close-up of green hop flowers\" loading=\"lazy\" decoding=\"async\"\/><\/figure><\/div><\/div>\n\n<div class=\"wp-block-fresco-gallery-grid gallery-grid\" style=\"--gallery-grid-columns:2;--gallery-grid-ratio:830 \/ 1024;--gallery-grid-radius:0\"><div class=\"gallery-grid__wrapper\"><figure class=\"gallery-grid__item\"><img class=\"gallery-grid__media\" src=\"https:\/\/www.frescoyfino.com\/wp-content\/uploads\/2026\/10\/28030-05-gama-cromatica-830x1024.jpg\" srcset=\"https:\/\/www.frescoyfino.com\/wp-content\/uploads\/2026\/10\/28030-05-gama-cromatica-830x1024.jpg 830w, https:\/\/www.frescoyfino.com\/wp-content\/uploads\/2026\/10\/28030-05-gama-cromatica.jpg 1500w\" sizes=\"auto, (min-width: 768px) min(calc((100vw - 96px) \/ 2), 749px), 100vw\" width=\"830\" height=\"1024\" alt=\"Color range of the 28030 labels: stripes in eleven colors\" loading=\"lazy\" decoding=\"async\"\/><\/figure><figure class=\"gallery-grid__item\"><video class=\"gallery-grid__media\" src=\"https:\/\/www.frescoyfino.com\/wp-content\/uploads\/2026\/10\/28030-video-lata-darwin.mp4\" width=\"1500\" height=\"1850\" autoplay=\"\" muted=\"\" loop=\"\" playsinline=\"\" preload=\"metadata\"><\/video><\/figure><\/div><\/div>\n\n<div style=\"height:3vh\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-930d3512 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\"><\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<p class=\"has-32-font-size wp-block-paragraph\">Every label starts in pencil. We then digitize it to work on the color, textures and finish. That step on paper gives the cans a human stroke that stands out on the shelf and is hard to copy.<\/p>\n<\/div>\n<\/div>\n\n<div style=\"height:3vh\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n<div class=\"wp-block-fresco-gallery-grid gallery-grid\" style=\"--gallery-grid-columns:1;--gallery-grid-ratio:1920 \/ 1064;--gallery-grid-radius:0\"><div class=\"gallery-grid__wrapper\"><figure class=\"gallery-grid__item\"><video class=\"gallery-grid__media\" src=\"https:\/\/www.frescoyfino.com\/wp-content\/uploads\/2026\/10\/28030-video-etiquetas.mp4\" width=\"1920\" height=\"1064\" autoplay=\"\" muted=\"\" loop=\"\" playsinline=\"\" preload=\"metadata\"><\/video><\/figure><\/div><\/div>\n\n<div class=\"wp-block-fresco-gallery-grid gallery-grid\" style=\"--gallery-grid-columns:1;--gallery-grid-ratio:1920 \/ 1064;--gallery-grid-radius:0\"><div class=\"gallery-grid__wrapper\"><figure class=\"gallery-grid__item\"><video class=\"gallery-grid__media\" src=\"https:\/\/www.frescoyfino.com\/wp-content\/uploads\/2026\/10\/28030-video-pavones.mp4\" width=\"1920\" height=\"1064\" autoplay=\"\" muted=\"\" loop=\"\" playsinline=\"\" preload=\"metadata\"><\/video><\/figure><\/div><\/div>\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-0f020466 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p class=\"has-18-font-size wp-block-paragraph\">THE BRAND IN DIGITAL<\/p>\n\n\n\n<p class=\"has-52-font-size wp-block-paragraph\" style=\"line-height:1.3\">From the shelf to the screen, without losing character.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p class=\"has-18-font-size wp-block-paragraph\">28030&#8217;s next step was to reach its audience without intermediaries. We took the brand to a brand website and store conceived as its online launch: the 3D can changes label while telling the story of each beer, from the neighborhood to the first sip, all the way to the purchase. The identity that works in the fridge works just as well on screen.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button is-style-fresco-outline\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/28030.finoverse.es\/\" target=\"_blank\" rel=\"noopener\">See website<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n<div style=\"height:3vh\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n<div class=\"wp-block-fresco-gallery-grid gallery-grid\" style=\"--gallery-grid-columns:1;--gallery-grid-radius:0\"><div class=\"gallery-grid__wrapper\"><figure class=\"gallery-grid__item\"><video class=\"gallery-grid__media\" src=\"https:\/\/www.frescoyfino.com\/wp-content\/uploads\/2026\/08\/COMPOSICION-MAESTRA_1.mp4\" autoplay=\"\" muted=\"\" loop=\"\" playsinline=\"\" preload=\"metadata\"><\/video><\/figure><\/div><\/div>\n\n<div class=\"wp-block-fresco-claim claim\" style=\"padding-top:calc(var(--wp--preset--spacing--200) + var(--wp--preset--spacing--32));padding-bottom:var(--wp--preset--spacing--200);--claim-size:var(--wp--preset--font-size--70)\"><div class=\"claim__wrapper\"><p class=\"claim__text\">Is your product getting lost on the shelf? Tell us what you do and together we&#8217;ll find a way to make it recognizable at first sight.<\/p><div class=\"claim__actions\"><a class=\"btn btn--outline btn--lg\" href=\"https:\/\/www.frescoyfino.com\/en\/projects\/\"><span class=\"btn__text\">See projects<\/span><\/a><a class=\"btn btn--primary btn--lg\" href=\"https:\/\/www.frescoyfino.com\/en\/contact\/\"><span class=\"btn__text\">I have a project<\/span><\/a><\/div><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Labels that have become the brand: a graphic system that turns each new beer into part of a collection you recognize at a glance.<\/p>\n","protected":false},"featured_media":563,"menu_order":2,"template":"","meta":{"_fresco_subtitulo":"Craft beer","_fresco_texto_cabecera":"28030 is named after the postal code of Moratalaz and sells where competition is toughest: specialty shops, craft beer bars and fairs. We turned its labels into its identity. Today every release comes out with its own system that keeps the family resemblance across collections.","_fresco_fondo":"#ffebb3","_fresco_cursor":"See the brand","_fresco_galeria":[],"_fresco_medio_carrusel":0,"_fresco_medio_rejilla":0,"_fresco_video_tarjeta":223,"_fresco_siguiente_proyecto":0},"proyecto_categoria":[37,38,30,31],"proyecto_etiqueta":[39,40,41,35,34],"class_list":["post-679","proyecto","type-proyecto","status-publish","has-post-thumbnail","hentry","proyecto_categoria-branding","proyecto_categoria-design","proyecto_categoria-development","proyecto_categoria-ux-ui"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Craft beer label design | Fresco&amp;Fino<\/title>\n<meta name=\"description\" content=\"Beer label design for 28030: a system that turned its cans into a brand, with collections about Moratalaz and an award for best label.\" \/>\n<meta name=\"robots\" content=\"index, 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