{"id":682,"date":"2026-10-30T18:16:51","date_gmt":"2026-10-30T17:16:51","guid":{"rendered":"https:\/\/www.frescoyfino.com\/proyectos\/degranofino\/"},"modified":"2026-11-05T10:45:51","modified_gmt":"2026-11-05T09:45:51","slug":"degranofino","status":"publish","type":"proyecto","link":"https:\/\/www.frescoyfino.com\/en\/projects\/degranofino\/","title":{"rendered":"Degranofino"},"content":{"rendered":"\n<div class=\"wp-block-fresco-gallery-grid gallery-grid\" style=\"padding-top:0;--gallery-grid-columns:1;--gallery-grid-ratio:1024 \/ 567;--gallery-grid-radius:0\"><div class=\"gallery-grid__wrapper\"><figure class=\"gallery-grid__item\"><img class=\"gallery-grid__media\" src=\"https:\/\/www.frescoyfino.com\/wp-content\/uploads\/2026\/10\/cosafina-1024x567.jpg\" srcset=\"https:\/\/www.frescoyfino.com\/wp-content\/uploads\/2026\/10\/cosafina-1024x567.jpg 1024w, https:\/\/www.frescoyfino.com\/wp-content\/uploads\/2026\/10\/cosafina.jpg 1920w\" sizes=\"auto, (min-width: 768px) min(calc((100vw - 64px) \/ 1), 1530px), 100vw\" width=\"1024\" height=\"567\" alt=\"\" loading=\"lazy\" decoding=\"async\"\/><\/figure><\/div><\/div>\n\n<div style=\"height:3vh\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-0f020466 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p class=\"has-18-font-size wp-block-paragraph\">THE STARTING POINT<\/p>\n\n\n\n<p class=\"has-32-font-size wp-block-paragraph\" style=\"line-height:1.3\">A different kind of work, made by hand, that needed its own name without losing the family surname.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p class=\"has-18-font-size wp-block-paragraph\">WHAT WE ACHIEVED<\/p>\n\n\n\n<p class=\"has-18-font-size wp-block-paragraph\">The name plays on the grain of the wood (\u201cgrano\u201d) and on the \u201cfino\u201d it shares with Fresco&amp;Fino: it sounds like a craft and is recognized as part of the family. From there we built a strong, bold identity: five colors (blue, red, yellow, white and black), a very heavy typeface and a simple logo that works just as well engraved in wood as on a screen. A brand designed to live alongside real materials.<\/p>\n<\/div>\n<\/div>\n\n<div style=\"height:3vh\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n<div class=\"wp-block-fresco-gallery-grid gallery-grid\" style=\"--gallery-grid-columns:2;--gallery-grid-ratio:830 \/ 1024;--gallery-grid-radius:0\"><div class=\"gallery-grid__wrapper\"><figure class=\"gallery-grid__item\"><img class=\"gallery-grid__media\" src=\"https:\/\/www.frescoyfino.com\/wp-content\/uploads\/2026\/10\/colores-830x1024.jpg\" srcset=\"https:\/\/www.frescoyfino.com\/wp-content\/uploads\/2026\/10\/colores-830x1024.jpg 830w, https:\/\/www.frescoyfino.com\/wp-content\/uploads\/2026\/10\/colores.jpg 1500w\" sizes=\"auto, (min-width: 768px) min(calc((100vw - 96px) \/ 2), 749px), 100vw\" width=\"830\" height=\"1024\" alt=\"\" loading=\"lazy\" decoding=\"async\"\/><\/figure><figure class=\"gallery-grid__item\"><video class=\"gallery-grid__media\" src=\"https:\/\/www.frescoyfino.com\/wp-content\/uploads\/2026\/10\/degranofino-llaveros.mp4\" width=\"1500\" height=\"1850\" autoplay=\"\" muted=\"\" loop=\"\" playsinline=\"\" preload=\"metadata\"><\/video><\/figure><figure class=\"gallery-grid__item\"><img class=\"gallery-grid__media\" src=\"https:\/\/www.frescoyfino.com\/wp-content\/uploads\/2026\/10\/textura-830x1024.jpg\" srcset=\"https:\/\/www.frescoyfino.com\/wp-content\/uploads\/2026\/10\/textura-830x1024.jpg 830w, https:\/\/www.frescoyfino.com\/wp-content\/uploads\/2026\/10\/textura.jpg 1500w\" sizes=\"auto, (min-width: 768px) min(calc((100vw - 96px) \/ 2), 749px), 100vw\" width=\"830\" height=\"1024\" alt=\"\" loading=\"lazy\" decoding=\"async\"\/><\/figure><figure class=\"gallery-grid__item\"><video class=\"gallery-grid__media\" src=\"https:\/\/www.frescoyfino.com\/wp-content\/uploads\/2026\/10\/degranofino-tipografia.mp4\" width=\"1500\" height=\"1850\" autoplay=\"\" muted=\"\" loop=\"\" playsinline=\"\" preload=\"metadata\"><\/video><\/figure><\/div><\/div>\n\n<div style=\"height:3vh\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-0f020466 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p class=\"has-18-font-size wp-block-paragraph\">THE MOVEMENT<\/p>\n\n\n\n<p class=\"has-52-font-size wp-block-paragraph\" style=\"line-height:1.3\">A website with the soul of a workshop.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p class=\"has-18-font-size wp-block-paragraph\">We designed and built a website that presents each project as a small story, with backgrounds reminiscent of paper, line illustrations and even a playlist with the music playing in the studio. You go through it the way you visit a workshop: slowly and noticing the details.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button is-style-fresco-outline\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/degranofino.com\/\" target=\"_blank\" rel=\"noopener\">See website<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n<div style=\"height:3vh\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n<div class=\"wp-block-fresco-gallery-grid gallery-grid\" style=\"--gallery-grid-columns:3;--gallery-grid-ratio:830 \/ 1024;--gallery-grid-radius:0\"><div class=\"gallery-grid__wrapper\"><figure class=\"gallery-grid__item\"><img class=\"gallery-grid__media\" src=\"https:\/\/www.frescoyfino.com\/wp-content\/uploads\/2026\/10\/pantallazos01-830x1024.jpg\" srcset=\"https:\/\/www.frescoyfino.com\/wp-content\/uploads\/2026\/10\/pantallazos01-830x1024.jpg 830w, https:\/\/www.frescoyfino.com\/wp-content\/uploads\/2026\/10\/pantallazos01.jpg 1500w\" sizes=\"auto, (min-width: 768px) min(calc((100vw - 128px) \/ 3), 488px), 100vw\" width=\"830\" height=\"1024\" alt=\"\" loading=\"lazy\" decoding=\"async\"\/><\/figure><figure class=\"gallery-grid__item\"><img class=\"gallery-grid__media\" src=\"https:\/\/www.frescoyfino.com\/wp-content\/uploads\/2026\/10\/pantallazos02-830x1024.jpg\" srcset=\"https:\/\/www.frescoyfino.com\/wp-content\/uploads\/2026\/10\/pantallazos02-830x1024.jpg 830w, https:\/\/www.frescoyfino.com\/wp-content\/uploads\/2026\/10\/pantallazos02.jpg 1500w\" sizes=\"auto, (min-width: 768px) min(calc((100vw - 128px) \/ 3), 488px), 100vw\" width=\"830\" height=\"1024\" alt=\"\" loading=\"lazy\" decoding=\"async\"\/><\/figure><figure class=\"gallery-grid__item\"><img class=\"gallery-grid__media\" src=\"https:\/\/www.frescoyfino.com\/wp-content\/uploads\/2026\/10\/pantallazos03-830x1024.jpg\" srcset=\"https:\/\/www.frescoyfino.com\/wp-content\/uploads\/2026\/10\/pantallazos03-830x1024.jpg 830w, https:\/\/www.frescoyfino.com\/wp-content\/uploads\/2026\/10\/pantallazos03.jpg 1500w\" sizes=\"auto, (min-width: 768px) min(calc((100vw - 128px) \/ 3), 488px), 100vw\" width=\"830\" height=\"1024\" alt=\"\" loading=\"lazy\" decoding=\"async\"\/><\/figure><\/div><\/div>\n\n<div class=\"wp-block-fresco-gallery-grid gallery-grid\" style=\"--gallery-grid-columns:1;--gallery-grid-radius:0\"><div class=\"gallery-grid__wrapper\"><figure class=\"gallery-grid__item\"><video class=\"gallery-grid__media\" src=\"https:\/\/www.frescoyfino.com\/wp-content\/uploads\/2026\/10\/COMPOSICION-MAESTRA_1.mp4\" autoplay=\"\" muted=\"\" loop=\"\" playsinline=\"\" preload=\"metadata\"><\/video><\/figure><\/div><\/div>\n\n<div style=\"height:3vh\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-930d3512 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\"><\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<p class=\"has-32-font-size wp-block-paragraph\">At Degranofino, art direction leaves the screen. The same colors and typeface live on illuminated wooden signs, labels, decorated spaces and hand-painted pieces. Every commission is different, but all are recognizable as part of the same house.<\/p>\n<\/div>\n<\/div>\n\n<div style=\"height:3vh\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n<div class=\"wp-block-fresco-gallery-grid gallery-grid\" style=\"--gallery-grid-columns:1;--gallery-grid-ratio:1920 \/ 1240;--gallery-grid-radius:0\"><div class=\"gallery-grid__wrapper\"><figure class=\"gallery-grid__item\"><video class=\"gallery-grid__media\" src=\"https:\/\/www.frescoyfino.com\/wp-content\/uploads\/2026\/10\/COMPOSICION-MAESTRA.mp4\" width=\"1920\" height=\"1240\" autoplay=\"\" muted=\"\" loop=\"\" playsinline=\"\" preload=\"metadata\"><\/video><\/figure><\/div><\/div>\n\n<div class=\"wp-block-fresco-claim claim\" style=\"padding-top:calc(var(--wp--preset--spacing--200) + var(--wp--preset--spacing--32));padding-bottom:var(--wp--preset--spacing--200);--claim-size:var(--wp--preset--font-size--70)\"><div class=\"claim__wrapper\"><p class=\"claim__text\">Is your project something you can touch? Tell us about it. We design it with the same care on paper, in wood or on screen.<\/p><div class=\"claim__actions\"><a class=\"btn btn--outline btn--lg\" href=\"https:\/\/www.frescoyfino.com\/en\/projects\/\"><span class=\"btn__text\">See projects<\/span><\/a><a class=\"btn btn--primary btn--lg\" href=\"https:\/\/www.frescoyfino.com\/en\/contact\/\"><span class=\"btn__text\">I have a project<\/span><\/a><\/div><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Our sister project, from start to finish: a name, a brand and a website for handmade work, with the same precision as digital.<\/p>\n","protected":false},"featured_media":584,"menu_order":4,"template":"","meta":{"_fresco_subtitulo":"Artisan studio","_fresco_texto_cabecera":"Degranofino is our sister project: the most handcrafted side of Fresco&Fino, devoted to illuminated wooden signs, space decoration, hand-painted pieces and art direction. We created it from start to finish, from naming to artisan branding and the website, so that handmade work would have a name and a voice of its own.","_fresco_fondo":"#dce7e1","_fresco_cursor":"","_fresco_galeria":[],"_fresco_medio_carrusel":0,"_fresco_medio_rejilla":0,"_fresco_video_tarjeta":0,"_fresco_siguiente_proyecto":0},"proyecto_categoria":[37,38,30,31],"proyecto_etiqueta":[36,39,43,35,34],"class_list":["post-682","proyecto","type-proyecto","status-publish","has-post-thumbnail","hentry","proyecto_categoria-branding","proyecto_categoria-design","proyecto_categoria-development","proyecto_categoria-ux-ui"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Degranofino \u00b7 Naming and artisan branding | Fresco&amp;Fino<\/title>\n<meta name=\"description\" content=\"Naming and artisan branding for Degranofino: name, identity, website and art direction for a studio of handmade work.\" \/>\n<meta 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