{"id":686,"date":"2026-10-26T13:13:55","date_gmt":"2026-10-26T12:13:55","guid":{"rendered":"https:\/\/www.frescoyfino.com\/proyectos\/iko-media\/"},"modified":"2026-11-05T10:46:05","modified_gmt":"2026-11-05T09:46:05","slug":"iko-media","status":"publish","type":"proyecto","link":"https:\/\/www.frescoyfino.com\/en\/projects\/iko-media\/","title":{"rendered":"Ik\u00f6 media"},"content":{"rendered":"\n<div class=\"wp-block-fresco-gallery-grid gallery-grid\" style=\"--gallery-grid-columns:2;--gallery-grid-ratio:1500 \/ 1850;--gallery-grid-radius:0\"><div class=\"gallery-grid__wrapper\"><figure class=\"gallery-grid__item\"><video class=\"gallery-grid__media\" src=\"https:\/\/www.frescoyfino.com\/wp-content\/uploads\/2026\/10\/iko-video-2.mp4\" width=\"1500\" height=\"1850\" autoplay=\"\" muted=\"\" loop=\"\" playsinline=\"\" preload=\"metadata\"><\/video><\/figure><figure class=\"gallery-grid__item\"><img class=\"gallery-grid__media\" src=\"https:\/\/www.frescoyfino.com\/wp-content\/uploads\/2026\/10\/iko-paleta-830x1024.jpg\" srcset=\"https:\/\/www.frescoyfino.com\/wp-content\/uploads\/2026\/10\/iko-paleta-830x1024.jpg 830w, https:\/\/www.frescoyfino.com\/wp-content\/uploads\/2026\/10\/iko-paleta.jpg 1500w\" sizes=\"auto, (min-width: 768px) min(calc((100vw - 96px) \/ 2), 749px), 100vw\" width=\"830\" height=\"1024\" alt=\"Ik&#xF6; media color palette: pink, yellow, black and white\" loading=\"lazy\" decoding=\"async\"\/><\/figure><\/div><\/div>\n\n<div style=\"height:3vh\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-0f020466 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p class=\"has-18-font-size wp-block-paragraph\">THE STARTING POINT<\/p>\n\n\n\n<p class=\"has-32-font-size wp-block-paragraph\" style=\"line-height:1.3\">A serious industry where everyone looks alike, and an idea that&#8217;s hard to fit on a phone: size.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p class=\"has-18-font-size wp-block-paragraph\">WHAT WE ACHIEVED<\/p>\n\n\n\n<p class=\"has-18-font-size wp-block-paragraph\">We created a modern, direct identity: white, black, magenta and yellow, a simple logo and basic structures. Hand-drawn graphics give it the human touch the industry usually lacks. We designed it for the web, but it worked so well that Ik\u00f6 media has adopted it as its brand across all media.<\/p>\n<\/div>\n<\/div>\n\n<div style=\"height:3vh\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n<div class=\"wp-block-fresco-gallery-grid gallery-grid\" style=\"--gallery-grid-columns:3;--gallery-grid-ratio:1500 \/ 1850;--gallery-grid-radius:0\"><div class=\"gallery-grid__wrapper\"><figure class=\"gallery-grid__item\"><video class=\"gallery-grid__media\" src=\"https:\/\/www.frescoyfino.com\/wp-content\/uploads\/2026\/10\/iko-video-3.mp4\" width=\"1500\" height=\"1850\" autoplay=\"\" muted=\"\" loop=\"\" playsinline=\"\" preload=\"metadata\"><\/video><\/figure><figure class=\"gallery-grid__item\"><img class=\"gallery-grid__media\" src=\"https:\/\/www.frescoyfino.com\/wp-content\/uploads\/2026\/10\/iko-logo-830x1024.jpg\" srcset=\"https:\/\/www.frescoyfino.com\/wp-content\/uploads\/2026\/10\/iko-logo-830x1024.jpg 830w, https:\/\/www.frescoyfino.com\/wp-content\/uploads\/2026\/10\/iko-logo.jpg 1500w\" sizes=\"auto, (min-width: 768px) min(calc((100vw - 128px) \/ 3), 488px), 100vw\" width=\"830\" height=\"1024\" alt=\"Ik&#xF6; media logo with the tagline &#x201C;makes brands big&#x201D;\" loading=\"lazy\" decoding=\"async\"\/><\/figure><figure class=\"gallery-grid__item\"><video class=\"gallery-grid__media\" src=\"https:\/\/www.frescoyfino.com\/wp-content\/uploads\/2026\/10\/iko-video-4.mp4\" width=\"1500\" height=\"1850\" autoplay=\"\" muted=\"\" loop=\"\" playsinline=\"\" preload=\"metadata\"><\/video><\/figure><\/div><\/div>\n\n<div style=\"height:3vh\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-930d3512 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\"><\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<p class=\"has-32-font-size wp-block-paragraph\">A brand doesn&#8217;t have to be gray to be professional. With two colors, hand-drawn strokes and a friendly tone, Ik\u00f6 media tells what it does like no one else in its industry, on the website and in everything it signs. It&#8217;s an identity with a life of its own: its graphics draw themselves as you scroll down the page and accompany a story that&#8217;s a pleasure to read.<\/p>\n<\/div>\n<\/div>\n\n<div style=\"height:5vh\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n<div class=\"wp-block-fresco-gallery-grid gallery-grid\" style=\"padding-top:0;--gallery-grid-columns:1;--gallery-grid-radius:0\"><div class=\"gallery-grid__wrapper\"><figure class=\"gallery-grid__item\"><video class=\"gallery-grid__media\" src=\"https:\/\/www.frescoyfino.com\/wp-content\/uploads\/2026\/10\/COMPOSICION-MAESTRA_7.mp4\" autoplay=\"\" muted=\"\" loop=\"\" playsinline=\"\" preload=\"metadata\"><\/video><\/figure><\/div><\/div>\n\n<div style=\"height:3vh\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n<div class=\"wp-block-fresco-gallery-grid gallery-grid\" style=\"--gallery-grid-columns:3;--gallery-grid-ratio:830 \/ 1024;--gallery-grid-radius:0\"><div class=\"gallery-grid__wrapper\"><figure class=\"gallery-grid__item\"><img class=\"gallery-grid__media\" src=\"https:\/\/www.frescoyfino.com\/wp-content\/uploads\/2026\/10\/iko-movil-home-830x1024.jpg\" srcset=\"https:\/\/www.frescoyfino.com\/wp-content\/uploads\/2026\/10\/iko-movil-home-830x1024.jpg 830w, https:\/\/www.frescoyfino.com\/wp-content\/uploads\/2026\/10\/iko-movil-home.jpg 1500w\" sizes=\"auto, (min-width: 768px) min(calc((100vw - 128px) \/ 3), 488px), 100vw\" width=\"830\" height=\"1024\" alt=\"Ik&#xF6; media website on mobile: home page with the headline &#x201C;Hacemos mucho m&#xE1;s grandes las marcas&#x201D;\" loading=\"lazy\" decoding=\"async\"\/><\/figure><figure class=\"gallery-grid__item\"><img class=\"gallery-grid__media\" src=\"https:\/\/www.frescoyfino.com\/wp-content\/uploads\/2026\/10\/iko-movil-menu-830x1024.jpg\" srcset=\"https:\/\/www.frescoyfino.com\/wp-content\/uploads\/2026\/10\/iko-movil-menu-830x1024.jpg 830w, https:\/\/www.frescoyfino.com\/wp-content\/uploads\/2026\/10\/iko-movil-menu.jpg 1500w\" sizes=\"auto, (min-width: 768px) min(calc((100vw - 128px) \/ 3), 488px), 100vw\" width=\"830\" height=\"1024\" alt=\"Ik&#xF6; media website on mobile with the menu open\" loading=\"lazy\" decoding=\"async\"\/><\/figure><figure class=\"gallery-grid__item\"><img class=\"gallery-grid__media\" src=\"https:\/\/www.frescoyfino.com\/wp-content\/uploads\/2026\/10\/iko-movil-footer-830x1024.jpg\" srcset=\"https:\/\/www.frescoyfino.com\/wp-content\/uploads\/2026\/10\/iko-movil-footer-830x1024.jpg 830w, https:\/\/www.frescoyfino.com\/wp-content\/uploads\/2026\/10\/iko-movil-footer.jpg 1500w\" sizes=\"auto, (min-width: 768px) min(calc((100vw - 128px) \/ 3), 488px), 100vw\" width=\"830\" height=\"1024\" alt=\"Ik&#xF6; media website on mobile: contact and footer\" loading=\"lazy\" decoding=\"async\"\/><\/figure><\/div><\/div>\n\n<div class=\"wp-block-fresco-claim claim\" style=\"padding-top:calc(var(--wp--preset--spacing--200) + var(--wp--preset--spacing--32));padding-bottom:var(--wp--preset--spacing--200);--claim-size:var(--wp--preset--font-size--70)\"><div class=\"claim__wrapper\"><p class=\"claim__text\">Does your brand look as big as it is? Tell us what you do and we&#8217;ll find a way to make sure it doesn&#8217;t go unnoticed.<\/p><div class=\"claim__actions\"><a class=\"btn btn--outline btn--lg\" href=\"https:\/\/www.frescoyfino.com\/en\/projects\/\"><span class=\"btn__text\">See projects<\/span><\/a><a class=\"btn btn--primary btn--lg\" href=\"https:\/\/www.frescoyfino.com\/en\/contact\/\"><span class=\"btn__text\">I have a project<\/span><\/a><\/div><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"<p>A brand designed for the enormous. It was born for the web and now signs the whole company, with a home page that deliberately doesn&#8217;t fit on the screen.<\/p>\n","protected":false},"featured_media":594,"menu_order":5,"template":"","meta":{"_fresco_subtitulo":"Outdoor advertising","_fresco_texto_cabecera":"Ik\u00f6 media covers buildings under construction with giant advertising banners. 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