{"id":689,"date":"2026-10-23T08:56:27","date_gmt":"2026-10-23T06:56:27","guid":{"rendered":"https:\/\/www.frescoyfino.com\/proyectos\/wereds\/"},"modified":"2026-11-05T10:46:19","modified_gmt":"2026-11-05T09:46:19","slug":"wereds","status":"publish","type":"proyecto","link":"https:\/\/www.frescoyfino.com\/en\/projects\/wereds\/","title":{"rendered":"WeReds"},"content":{"rendered":"\n<div class=\"wp-block-fresco-gallery-grid gallery-grid\" style=\"padding-top:0;--gallery-grid-columns:1;--gallery-grid-ratio:1920 \/ 1240;--gallery-grid-radius:0\"><div class=\"gallery-grid__wrapper\"><figure class=\"gallery-grid__item\"><video class=\"gallery-grid__media\" src=\"https:\/\/www.frescoyfino.com\/wp-content\/uploads\/2026\/10\/wereds-video-asterisco.mp4\" width=\"1920\" height=\"1240\" autoplay=\"\" muted=\"\" loop=\"\" playsinline=\"\" preload=\"metadata\"><\/video><\/figure><\/div><\/div>\n\n<div style=\"height:3vh\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-0f020466 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p class=\"has-18-font-size wp-block-paragraph\">THE STARTING POINT<\/p>\n\n\n\n<p class=\"has-32-font-size wp-block-paragraph\" style=\"line-height:1.3\">Few sections and lots of detail. With so little, any imprecision shows.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p class=\"has-18-font-size wp-block-paragraph\">WHAT WE ACHIEVED<\/p>\n\n\n\n<p class=\"has-18-font-size wp-block-paragraph\">The website relied on what&#8217;s hardest to execute: very precise animations, highly detailed structures and plays of typography and image where a few pixels of difference change the result. We built each section to keep its character on mobile and desktop, with the same precision at every screen size. The result is a highly recognizable website made with very few elements.<\/p>\n<\/div>\n<\/div>\n\n<div style=\"height:3vh\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n<div class=\"wp-block-fresco-gallery-grid gallery-grid\" style=\"--gallery-grid-columns:2;--gallery-grid-ratio:830 \/ 1024;--gallery-grid-radius:0\"><div class=\"gallery-grid__wrapper\"><figure class=\"gallery-grid__item\"><img class=\"gallery-grid__media\" src=\"https:\/\/www.frescoyfino.com\/wp-content\/uploads\/2026\/10\/wereds-01-paleta-830x1024.jpg\" srcset=\"https:\/\/www.frescoyfino.com\/wp-content\/uploads\/2026\/10\/wereds-01-paleta-830x1024.jpg 830w, https:\/\/www.frescoyfino.com\/wp-content\/uploads\/2026\/10\/wereds-01-paleta.jpg 1500w\" sizes=\"auto, (min-width: 768px) min(calc((100vw - 96px) \/ 2), 749px), 100vw\" width=\"830\" height=\"1024\" alt=\"WeReds color palette: porcelain, orange and dark green\" loading=\"lazy\" decoding=\"async\"\/><\/figure><figure class=\"gallery-grid__item\"><img class=\"gallery-grid__media\" src=\"https:\/\/www.frescoyfino.com\/wp-content\/uploads\/2026\/10\/wereds-02-rotulo-830x1024.jpg\" srcset=\"https:\/\/www.frescoyfino.com\/wp-content\/uploads\/2026\/10\/wereds-02-rotulo-830x1024.jpg 830w, https:\/\/www.frescoyfino.com\/wp-content\/uploads\/2026\/10\/wereds-02-rotulo.jpg 1500w\" sizes=\"auto, (min-width: 768px) min(calc((100vw - 96px) \/ 2), 749px), 100vw\" width=\"830\" height=\"1024\" alt=\"Green Reds sign on a brick facade\" loading=\"lazy\" decoding=\"async\"\/><\/figure><\/div><\/div>\n\n<div style=\"height:3vh\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-930d3512 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\"><\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<p class=\"has-32-font-size wp-block-paragraph\">On the home page, video and animation blend until you can&#8217;t tell where one ends and the other begins. The eye perceives it as a single piece, and that first impression introduces the studio before the visitor reads a word.<\/p>\n<\/div>\n<\/div>\n\n<div style=\"height:3vh\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n<div class=\"wp-block-fresco-gallery-grid gallery-grid\" style=\"--gallery-grid-columns:3;--gallery-grid-ratio:830 \/ 1024;--gallery-grid-radius:0\"><div class=\"gallery-grid__wrapper\"><figure class=\"gallery-grid__item\"><img class=\"gallery-grid__media\" src=\"https:\/\/www.frescoyfino.com\/wp-content\/uploads\/2026\/10\/wereds-03-movil-home-830x1024.jpg\" srcset=\"https:\/\/www.frescoyfino.com\/wp-content\/uploads\/2026\/10\/wereds-03-movil-home-830x1024.jpg 830w, https:\/\/www.frescoyfino.com\/wp-content\/uploads\/2026\/10\/wereds-03-movil-home.jpg 1500w\" sizes=\"auto, (min-width: 768px) min(calc((100vw - 128px) \/ 3), 488px), 100vw\" width=\"830\" height=\"1024\" alt=\"WeReds website home page on mobile with the asterisk pattern\" loading=\"lazy\" decoding=\"async\"\/><\/figure><figure class=\"gallery-grid__item\"><img class=\"gallery-grid__media\" src=\"https:\/\/www.frescoyfino.com\/wp-content\/uploads\/2026\/10\/wereds-04-movil-metodologia-830x1024.jpg\" srcset=\"https:\/\/www.frescoyfino.com\/wp-content\/uploads\/2026\/10\/wereds-04-movil-metodologia-830x1024.jpg 830w, https:\/\/www.frescoyfino.com\/wp-content\/uploads\/2026\/10\/wereds-04-movil-metodologia.jpg 1500w\" sizes=\"auto, (min-width: 768px) min(calc((100vw - 128px) \/ 3), 488px), 100vw\" width=\"830\" height=\"1024\" alt=\"WeReds website on mobile: Methodology section\" loading=\"lazy\" decoding=\"async\"\/><\/figure><figure class=\"gallery-grid__item\"><img class=\"gallery-grid__media\" src=\"https:\/\/www.frescoyfino.com\/wp-content\/uploads\/2026\/10\/wereds-05-movil-casos-830x1024.jpg\" srcset=\"https:\/\/www.frescoyfino.com\/wp-content\/uploads\/2026\/10\/wereds-05-movil-casos-830x1024.jpg 830w, https:\/\/www.frescoyfino.com\/wp-content\/uploads\/2026\/10\/wereds-05-movil-casos.jpg 1500w\" sizes=\"auto, (min-width: 768px) min(calc((100vw - 128px) \/ 3), 488px), 100vw\" width=\"830\" height=\"1024\" alt=\"WeReds website on mobile: case list\" loading=\"lazy\" decoding=\"async\"\/><\/figure><\/div><\/div>\n\n<div class=\"wp-block-fresco-gallery-grid gallery-grid\" style=\"--gallery-grid-columns:1;--gallery-grid-ratio:1024 \/ 439;--gallery-grid-radius:0\"><div class=\"gallery-grid__wrapper\"><figure class=\"gallery-grid__item\"><img class=\"gallery-grid__media\" src=\"https:\/\/www.frescoyfino.com\/wp-content\/uploads\/2026\/10\/wereds-06-interior-1024x439.jpg\" srcset=\"https:\/\/www.frescoyfino.com\/wp-content\/uploads\/2026\/10\/wereds-06-interior-1024x439.jpg 1024w, https:\/\/www.frescoyfino.com\/wp-content\/uploads\/2026\/10\/wereds-06-interior.jpg 2560w\" sizes=\"auto, (min-width: 768px) min(calc((100vw - 64px) \/ 1), 1530px), 100vw\" width=\"1024\" height=\"439\" alt=\"Store interior with illuminated wooden shelves and a round terrazzo table\" loading=\"lazy\" decoding=\"async\"\/><\/figure><\/div><\/div>\n\n<div style=\"height:3vh\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-0f020466 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p class=\"has-18-font-size wp-block-paragraph\">THE MOVEMENT<\/p>\n\n\n\n<p class=\"has-52-font-size wp-block-paragraph\" style=\"line-height:1.3\">No animation is decorative.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p class=\"has-18-font-size wp-block-paragraph\">We fine-tuned the timing, paths and states of each animation so they support reading instead of interrupting it. There are few of them and each has a purpose: to draw the eye toward the studio&#8217;s work, which is what needs to be seen.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button is-style-fresco-outline\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/wereds.es\/\" target=\"_blank\" rel=\"noopener\">See website<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n<div style=\"height:3vh\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n<div class=\"wp-block-fresco-gallery-grid gallery-grid\" style=\"--gallery-grid-columns:1;--gallery-grid-ratio:1024 \/ 567;--gallery-grid-radius:0\"><div class=\"gallery-grid__wrapper\"><figure class=\"gallery-grid__item\"><img class=\"gallery-grid__media\" src=\"https:\/\/www.frescoyfino.com\/wp-content\/uploads\/2026\/10\/wereds-07-desktop-casos-1024x567.jpg\" srcset=\"https:\/\/www.frescoyfino.com\/wp-content\/uploads\/2026\/10\/wereds-07-desktop-casos-1024x567.jpg 1024w, https:\/\/www.frescoyfino.com\/wp-content\/uploads\/2026\/10\/wereds-07-desktop-casos.jpg 1920w\" sizes=\"auto, (min-width: 768px) min(calc((100vw - 64px) \/ 1), 1530px), 100vw\" width=\"1024\" height=\"567\" alt=\"WeReds website on desktop: list of project &amp; construction management cases\" loading=\"lazy\" decoding=\"async\"\/><\/figure><\/div><\/div>\n\n<div class=\"wp-block-fresco-claim claim\" style=\"padding-top:calc(var(--wp--preset--spacing--200) + var(--wp--preset--spacing--32));padding-bottom:var(--wp--preset--spacing--200);--claim-size:var(--wp--preset--font-size--70)\"><div class=\"claim__wrapper\"><p class=\"claim__text\">Is your website worthy of your work? Tell us what you have in mind and we&#8217;ll build it with the care it deserves.<\/p><div class=\"claim__actions\"><a class=\"btn btn--outline btn--lg\" href=\"https:\/\/www.frescoyfino.com\/en\/projects\/\"><span class=\"btn__text\">See projects<\/span><\/a><a class=\"btn btn--primary btn--lg\" href=\"https:\/\/www.frescoyfino.com\/en\/contact\/\"><span class=\"btn__text\">I have a project<\/span><\/a><\/div><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"<p>A website with few sections and no two alike: video, animation and typography work together so the studio introduces itself before you read a line.<\/p>\n","protected":false},"featured_media":603,"menu_order":6,"template":"","meta":{"_fresco_subtitulo":"Architecture and construction management","_fresco_texto_cabecera":"WeReds needed a website worthy of its architecture: few sections, each with its own character, and no detail left to chance. 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